New 2008 ADVERTISING SPONSORSHIP OPORTUNITIES

Dutchess County Tourism, the official county non-profit tourism division, offers you an opportunity to target your advertising dollars and gain your market share of 4 million visitors who come to Dutchess County and spend more than $406 million dollars each year. Download New 2008 Brochure & Rate Card

Internet Advertising Opportunities:

A variety of interactive online advertising opportunities are available.

• Banner advertising on DutchessTourism.com .
• E-mail Newsletter sponsorships.
• Online Events Calendar.
• Online travel guides and tour brochures.
• Your business brochure available for download online.
• Online Coupons.

Print Advertising Opportunities Available in the Following Publications:

• Dutchess County Travel Guide.
• Dutchess County Calendar of Events.

Be a cooperative partner with Dutchess County Tourism at the following trade shows:

• Consumer Trade Shows.
• Meeting and Planners Shows.
• Group Tour Shows.

Sponsorship Benefits:

The Travel Industry Association of America – TIA.org, finds travelers use the Internet extensively. Recent survey results indicate 78 percent or 79 million Americans, turned to the Internet for travel or destination information in 2005, compared to 65% in 2004.

Enjoy the benefits of our targeted audience of travelers!  This program is only available to businesses located in Dutchess County, NY.

By becoming a sponsor, having an online presence on DutchessTourism.com, and participating in our advertising programs, you can increase awareness of your business and services. Your participation can also drive more visitors to your website, increase your brand awareness, and generate more inquiries by phone, e-mail, etc.

Reap the rewards of our highly focused traveling audience, supported by our experienced marketing staff.

Tourism Advertising Facts:

• We are partners and directly linked to the official I Love New York website, ILoveNY.com . They spend $15 million annually on print, radio and television advertising, making them a dominant portal of New York tourism.
• Partners with Hudson Valley Tourism , Inc.  They spend $150,000 annually on print advertising, effectively increasing traffic to DutchessTourism.com
  
• Our five print publications, totaling 675,000 issues, carry our website address.
  
• DutchessTourism.com is the official I Love New York, Dutchess County Tourism website, carrying a great deal of credibility among the traveling public.
  
• In 2007 there were over 682,221 visits to DutchessTourism.com , an average of more then 56,852 visits/month, peaking in November with 70,847 visits. The average visitor viewed more then 5 pages/visit.
  
• The banners of our website sponsors were seen an average of more then 5,276 times per day.
  
• Of the U.S. Internet users, 78 percent turned to the Internet for travel or destination information in 2005.
  
• Almost half of online planners use destination websites such as those maintained by convention and visitor bureaus and tourism promotion agencies, to plan trips.